When well over 92% of companies recruit via social media, you’ve got to pull out your best shovel to dig deep into the digital talent pool. An effective search strategy can save time and money by helping you uncover where top candidates are hanging out online. Try a few of these search strategies to streamline your recruitment process:

1. Engage in conversation. LinkedIn Groups attract a community of professionals to discuss industry-specific news and topics. Participating in these discussions creates a twofold benefit as you position your company as relevant and responsive as well as laser in on potential candidates that provide insightful, fresh ideas.

2. Scope competitor’s platforms. Take note of interactions between your competitors on their social media and their audiences. Who’s talking? What’s being said and shared? Where else are they conversing? Not only could a competitor search spark ideas for your own platforms, but it could also point you in the direction of audience members who have something worth saying.

3. Branch outside of Facebook Twitter, and LinkedIn. While the big 3 social medias host billions of users and prospective hires, you shouldn’t limit yourself here. Channels like YouTube, Instagram, and Pinterest are megaphones for the creative strategists producing original content on the daily, and their profiles are, essentially, digital portfolios. Research popular social media outlets in your company’s industry and reach out to high-profile users and their most engaged audience members.

4. Ask your team to evangelize. You have an entire fleet of brand ambassadors already working beside you. Encourage employees to talk up your company or post job openings on their own social media profiles, or ask them to reach out and digitally shoulder tap those in their circle of contacts they think would be solid potential candidates. Prospective hires are more likely to consider your company when they have a vote of confidence from a trusted source on the inside.

5. Pull back the curtain for the public eye. Make your platforms a hub of activity by giving curious candidates a behind-the-scenes peek at your business. Use your platforms to highlight employees and their stories, post photos of the office space and staff activities, and other company-specific updates they wouldn’t glean from your professional website alone. Day-in-the-life snapshots help entice candidates, making it easy to visualize life on your team and boosting your chances that they’ll reach out.

Skywalk Group can help your company not only attract top talent, but train and retain these quality hires. Get in touch to take a step toward a stronger workforce today.