Earlier this year we discussed the similarities between a marketing role and a recruiting role. And in many ways, they are quite similar:

• Both are consistently expected to create good content

• Both rely heavily on being able to target and understand their audience

• Both candidates and consumers are going to do extensive research on the product or company being offered

• Delivering qualified leads is a main focus

However, these fundamental attributes could be applied to many professions. So, how are recruiters able to set themselves apart in their profession? What are the fundamental differences between the two? Recruiters must juggle the needs of the company they represent while also appealing to the client they are seeking. They must understand the conflicting needs of their leads and their company, sell their product, and be able to listen all at the same time. With all of these demands, one way for recruiters to not only set themselves apart from marketers but to also succeed in finding the best candidates is individualized messaging.

If you want to obtain the most reaction, the key is to personalize, individualize, and socialize. These 3 strategies can have an overwhelmingly positive effect on your callbacks. In fact, sending a personal SMS message can result in as much as a 45% response rate. This can instantly connect you with your best candidates and is easily customizable to ensure you make the connection you need. By securing that personal connection, you are not only selling the company, but also the people of the company. The more comfortable a candidate is with you, the better you will get to know both their skill set and their background, thus giving you the opportunity to find the best person for the job.

Recruiters take marketing to a whole new level. Although both go into the field with similar goals, recruiters are able to manage the needs of both the client and the company. By utilizing individualized messaging, they can have even more success in finding the perfect candidate to help the company succeed.