How Your Business Can Grow by Attracting Top Talent
In a competitive marketplace, growing your business depends on finding the most essential resource possible: Talent. By employing innovative and dedicated employees, both your bottom line and your company can advance. In order to stay ahead of the competition and help you succeed, Skywalk Group offers these important tactics to help you attract top tier talent.
Explore New Search Options
Since the digital age, our culture has experienced a systematic shift in how we communicate. Not only does a larger majority of candidates now refer to social media for career opportunities but each unique platform must be crafted with its own message. Sites such as LinkedIn are professionally driven, allowing you to delve fully into the position by including complete qualification details. Facebook also presents a common source of employee listings; however, the focus is less formal and more casual. Due to this, posting an opening to the site depends largely on reinforcing the ‘fun’ side of your business. Include images that reinforce company culture and emphasizes the benefits of working at your company. Although not as popular as Facebook and LinkedIn, hiring managers can also look to Twitter and Instagram to post openings. Due to character restrictions and an informal audience, the best way to utilize these platforms is to provide a teaser about the position and link it back to the actual postings using a shortened URL generator such as Bit.ly. Using this system not only allows you to easily fit in your hiring link but it tracks the results, including the clicks by your audience, so that you can ensure your post is working effectively.
Purse the Passive
Posting a new opening at your company can draw a plethora of fresh talent. However, interest level of each candidate can greatly vary. In order to attract exciting new prospects, your company must contemplate the audience. While many are aggressively courting new employment options, a large majority of the employed workforce are simply casually considering a change. In order to attract passive candidates, make sure your wording is crafted specifically to the benefits of changing jobs instead of relying on a standard ‘Now Hiring’ message. If your company has unique features, such as employee shares or remote work options, make sure to include those. Additionally, once you have filled the position, don’t hit the hiring brake. Consistently reinforce your company culture via social media throughout the year and speak with current employees about possible referrals. By creating a pool of qualified candidates, you can ensure you have a healthy network when needed.
Get a Partner
At Skywalk Group, our OnRecruit® service is a customized tool to get the talent you need to stay ahead of the competition. Fitted to the individual requirements of your company, we can assist only when needed, help in certain areas, or completely take the reins. Backed by decades of experience, our team has the resources necessary to help you. Contact us today to learn more about how we can grow your business!