How Social Media is Changing the Hiring Process
With the increase of technology and the ongoing presence of the digital marketplace, the distribution of material has seen a systemic shift. From Twitter to Facebook and Instagram, social media has now become one of the top resources for information. With a 54 percent increase in applicants searching for jobs online in the past five years, employers are having to adjust their hiring process to accommodate the transition. So how does your business benefit? At Skywalk Group, we are here to help with important social media guidelines and tips for growing your online recruitment presence.
Social Media is Changing the Hiring Process
Since 2005, the number of American online job seekers has doubled and, as a direct result, 84 percent of organizations are now recruiting on social media. From this, 82 percent of the organizations report leveraging social media to recruit managers and 87 percent utilize the resource to hire additional salaried employees. Applicants are turning towards the medium at increased rates with 79 percent of job seekers now using social media in their search. This number increases by 7 percent for younger applicants, who are in the first ten years of their careers. By taking advantage of this outlet, employers can increase talent and grow their company.
What Sites Can Help Your Business
With the high number of social media sites, it can be difficult for employers to decide which platform will be the most effective use of time. To combat this, look at each platform use and their audience:
Currently, there are approximately 1.79 billion active individuals on Facebook. The original primary function of the site was to connect friends to their networks such as colleges and businesses. However, as it has grown into a blockbuster force, it is a now a major distributer of news and information. Pair this with the high volume of users and it represents a massive recruitment source. To actively tap into this platform, do not limit yourself to singular posts. Utilizing the Facebook Ads options for your business will allow you to tailor your audience, and pinpoint the candidates that are best suited for your company.
Twitter and Instagram
Although the two platforms are prevalent amongst millennials, Twitter and Instagram represent a more user-friendly focus as opposed to a business centered model. Character limits on Twitter further hurt the ability to post a successful job ad. It can still be useful to post recruitment updates on these sites, however, due to the lack of audience targeting, your business may not see high results.
As the focus of the site is B2B relations and recruitment, LinkedIn is a key tool in both finding and researching candidates. Not only will you be able to post job listings, but LinkedIn also boasts a successful mobile app to making finding positions easier for applicants. With 5.7 times more job views than Facebook, LinkedIn is the premiere leader in social media recruitment.
Understanding how social media impacts the job market can be an essential step in creating a better hiring process. However, to fully maximize applicant potential and find the best resources for your organization, Skywalk Group offers essential recruiting services. Contact our team today to find out how we can help your company grow.