The Basics of Targeting Millennials for Your Business

Millennials were the largest generation in the workforce in 2015 and are predicted to make up almost 50 percent of the workforce by 2030. So, how do you target such a massive group with your RPO? It is surprisingly easy, if you choose the right RPO (recruitment process outsourcing) strategy. Here are some easy ways to attract millennials, courtesy of Skywalk Group.

• Company culture is everything.

Friendly work environment can make or break your recruiting strategy when it comes to attracting millennials. A recruitment process that highlights the company culture, opportunities for development and teamwork can be crucial for a 20 something year old straight out of college. Emphasize what is unique about your company, and why it will be the best fit for them.

• Communication is key.

Millennials are used to getting a large amount of feedback. Stay in touch with them during the recruiting process to keep them interested in the position. By leaving them waiting by the phone without telling them the next step in the process, you risk losing their interest and trust. Also, don’t limit communication exclusively to phone calls. Millennials are online 24/7 and want to get texts, emails and IM’s as well.

• Social media presence is vital.

From the moment they hear the name of a business, a millennial has already researched it on LinkedIn, Facebook, and Twitter. Building your presence in social media allows for easier access to millennials and it makes your business more accessible to them as well. Social recruiting is an important recruiting strategy when it comes to reaching millennial candidates.

Does all this sound overwhelming? If so, consider outsourcing your recruitment  process. Contact Skywalk Group, where we take great pride in finding the best people for your business, and doing it in a timely and efficient manner.